SWAG
FORM 1-A
- -
FILE NO. 000-404
ALLIGOTWASSWAG
EST. 2026
THANK YOU FOR YOUR INTEREST.
A podcast about entrepreneurial failure

ALL I GOT WAS
SWAG

CLOSED
Stories from the startup graveyard.
Equity Summary
Equity Value $0.00
Liquidity Status None
Exit Outcome N/A
Return Multiple 0.00x
About the show

90% of startups fail.
You've only heard about the 10%.

Every podcast, every keynote, every LinkedIn post tells you about the founder who made it. The one who raised the Series C, rang the bell, sold to Google.

All I Got Was SWAG is about everyone else. Every week, we sit down with founders and executives who went all in on a startup - and lost. We talk about what really happened, what they missed, what they'd do differently, and what they took away that no amount of equity could have bought.

Because the t-shirt doesn't lie: sometimes all you got was the SWAG.

Hosted by Ryan Brennan - startup executive, co-founder, and someone who knows exactly what it feels like when the house of cards comes down.

90%
of startups fail. We talk to the founders.
0%
sugarcoating. Just the honest story.
100%
of the SWAG. None of the equity.
01
The Rise
Every guest built something they believed in. We spend time here - because you can't understand the fall without feeling the high first.
02
The Fall
No euphemisms. No "learning experience" framing. What actually happened, who made what calls, and what it felt like when the house of cards came down.
03
The SWAG
The equity was worth nothing. So what did they actually walk away with? The lessons that compound. The things failure gave them that success never could have.
Latest Episodes

From the startup graveyard.

All episodes →
01
Coming Soon
Host Solo
The Promise
▶ Coming Soon Summary →
Episode 01
He built a company. It worked. So he traded it for something bigger. Ryan Brennan on why the deal that looked perfect on paper was the beginning of the end.
Listen → Click to flip back
02
Coming Soon
Host Solo
The House of Cards
▶ Coming Soon Summary →
Episode 02
Two Series A deals gone. A layoff week. A grandfather lost. And a conference room call he wasn't invited to. The moment Ryan knew it was over - and what he did next.
Listen → Click to flip back
03
Coming soon
See all episodes →
Listen on

Have a failure worth
talking about?

Every startup has a story. Most of them never get told. If you've been through the grind - the highs, the lows, the layoffs, the conference room moments - we want to hear from you.

  • You were a founder, co-founder, or senior executive at a startup that failed or wound down
  • You're willing to talk honestly - not just the official version
  • You've landed on your feet and have enough distance to reflect
  • You believe someone else learning from your failure is worth something

The equity was worthless. But your story? That's worth everything to the founder sitting at their desk right now wondering if they're the only one going through it.

Guest Application - Form 2-B
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